OUR PHILOSOPHY

CLEAN BEAUTY FOR EVERY BODY

OUR PHILOSOPHY

CLEAN BEAUTY FOR EVERY BODY

collection of charcoal deodorants on white background with shadows

THE UNDERARM CARE EXPERTS

Helping consumers solve underarm issues since 2016, kaia naturals is leading the clean underarm category with a line of plant-based ingredients and planet friendly packaging specifically designed for problem underarms. Everything from excess odor, sweat and hyperpigmentation to painful shaving issues. We focus on underarm issues with transparency in ingredients, which has lead to award-winning product innovation, all because we listen to our clients and stayed focused on solving your underarm issues.

PCR plastic
compostable facial cleansing cloths in mound on ground

CLEAN & VERIFIED

At kaia we understand that you may not have the time to study labels and research ingredients. So, we did the work for you.  

kaia naturals is a Canadian company based in Toronto.  

Our products are produced under Health Canada regulations and to ensure that we are offering consumers some of the cleanest products in the world we formulate to strict EU standards.   

Every scent used in our products are specially formulated by a renowned perfumer to a natural fragrance certification standard set by The International Fragrance Association IFRA. 

kaia naturals is partnered with some of the cleanest beauty retailers in the world, as third party verification that our company meets a high clean beauty standard. 

CLEAN &
VERIFIED

At kaia we understand that you may not have the time to study labels and research ingredients. So, we did the work for you.  

kaia naturals is a Canadian company based in Toronto.  

Our products are produced under Health Canada regulations and to ensure that we are offering consumers some of the cleanest products in the world we formulate to strict EU standards.   

Every scent used in our products are specially formulated by a renowned perfumer to a natural fragrance certification standard set by The International Fragrance Association IFRA. 

kaia naturals is partnered with some of the cleanest beauty retailers in the world, as third party verification that our company meets a high clean beauty standard. 

credo clean standard logo

kaia naturals is Credo Clean Beauty certified …

THE CREDO CLEAN STANDARD

SAFETY

What do we know about the safety of the ingredient? Does it present a risk to the user, or to the environment, whether by itself or as used in a beauty product? We work to third party verify our product safety, efficacy and claims  keeping them free from exaggeration

SUSTAINABILITY

How is the ingredient grown, mined or made?  Was it shipped around the world during its production?  Are these sustainability concerns, e.g. plantation framing practices?

SOURCING

Is the ingredient sourced from nature, is it synthetic or is it some combination (e.g. naturally-derived)? Is there more than one source for this ingredient, and if so, is one better for people or the environment? 

ETHICS

Is this ingredient linked to unfair labor conditions or wages? Is there any insight into the supply chain to understand if animals are treated humanely? 

TRANSPARENCY

Around ingredient sourcing, purity, and composition—as well as the suppliers’ and brands’ principles and processes—is crucial to clean.

NEVER TESTED
ON ANIMALS

kaia naturals is a certified cruelty-free company. We are an animal-loving company and we always choose cruelty-free testing practices. We only partner with vendors who follow this same practice. Additionally, we consider the growing number of consumers that choose a vegan lifestyle and do our best to develop products that are vegan friendly when possible. 

NEVER TESTED
ON ANIMALS

kaia naturals is a certified cruelty-free company. We are an animal-loving company and we always choose cruelty-free testing practices. We only partner with vendors who follow this same practice. Additionally, we consider the growing number of consumers that choose a vegan lifestyle and do our best to develop products that are vegan friendly when possible. 

aerial shot of evergreen trees in forest

OUR COMMITMENT
TO THE PLANET

Sustainability is incredibly important at kaia, with thought given to our products and their impact on the environment. We are undertaking a transformation into 2022 to achieve the following with all of our packaging materials: 

 

  • Elimination of all virgin plastic from our packaging and a move towards Post-Consumer Recycled Plastic with all plastic components  
  • Development of product refills whenever possible to minimize any waste 
  • Use product materials that biodegrade, compost or utilize recycled materials when possible 

 

aerial shot of evergreen trees in forest
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