MARY FUTHER

MEET MADAME SWEAT

kaia naturals Founder, Mary Futher a.k.a. @madamesweat, saw the complexities of underarm problems and wanted to eliminate the stigma associated with unsexy body issues. With her product development knowledge and insights from consumer feedback, she uses her quirky yet approachable style, to educate her 170,000+ TikTok followers and 100,000+ monthly blog readers on these “unsexy” topics 

HOW IT ALL
STARTED

Helping consumers find success with natural deodorant since 2016, kaia naturals is on a mission to provide solutions that address common underarm complications and struggles with excess odor, sweat, dark spot pigmentation and the detox period that occurs when transitioning from antiperspirant.  These challenges are often overlooked by deodorant companies.  

kaia naturals is leading the clean underarm care category with a line of award-winning products made with plant-based ingredients and planet friendly packaging, specifically designed for problem underarms. 

P.S. “Kaia” is a derivation of Gaia, which is Greek for “earth”.

stages of detox

MARY FUTHER

MEET MADAME SWEAT

kaia naturals Founder, Mary Futher a.k.a. @madamesweat, saw the complexities of underarm problems and wanted to eliminate the stigma associated with unsexy body issues. With her product development knowledge and insights from consumer feedback, she uses her quirky yet approachable style, to educate her 170,000+ TikTok followers and 100,000+ monthly blog readers on these “unsexy” topics 

stages of detox

HOW IT ALL
STARTED

Helping consumers find success with natural deodorant since 2016, kaia naturals is on a mission to provide solutions that address common underarm complications and struggles with excess odor, sweat, dark spot pigmentation and the detox period that occurs when transitioning from antiperspirant. These challenges are often overlooked by deodorant companies.

kaia naturals is leading the clean underarm care category with a line of award-winning products made with plant-based ingredients and planet friendly packaging, specifically designed for problem underarms.

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