kaia naturals FOUNDER

MEET MARY

Currently based in Toronto, Mary Futher has been making beauty products for over two decades working for prominent luxury brands such as, Yves Saint Laurent. In 2010, Mary left the global brand world to launch a brand that focuses solely on developing clean products that don’t take short cuts or compromise on ingredients. Transparency of ingredients along with award-winning product innovation, is the foundation of what she built in her Canadian, woman-owned and operated company on.

side profile of founder Mary Futher with short hair and round glasses

kaia naturals FOUNDER

MEET MARY

Currently based in Toronto, Mary Futher has been making beauty products for over two decades working for prominent luxury brands such as, Yves Saint Laurent. In 2010, Mary left the global brand world to launch a brand that focuses solely on developing clean products that don’t take short cuts or compromise on ingredients. Transparency of ingredients along with award-winning product innovation, is the foundation of what she built in her Canadian, woman-owned and operated company on.

HOW IT ALL
STARTED

As a busy executive, Mary worked long hours and frequently travelled. She often used traditional makeup wipes because of the convenience when she was on the move. However, Mary noticed that she was dealing with routine eye and skin irritations. She decided to take a closer look at the products she was using and soon realized they contained several harsh ingredients.

This is when a light bulb went off and kaia naturals was born. Mary wanted to create a line of healthy beauty products that were cleaner, greener and free of any harsh chemicals, starting with her very first product, the vitamin cleanse bamboo facial cleansing cloths.

 

If there is one thing Mary wants you to know is she believes you don’t need many products but, you do need good quality products.

founder Mary Futher's signature

P.S. “Kaia” is a derivation of Gaia, which is Greek for “earth”.

back of deodorant box with deodorant coming out with charcoal in the background
back of deodorant box with deodorant coming out with charcoal in the background

HOW IT ALL
STARTED

As a busy executive, Mary worked long hours and frequently travelled. She often used traditional makeup wipes because of the convenience when she was on the move. However, Mary noticed that she was dealing with routine eye and skin irritations. She decided to take a closer look at the products she was using and soon realized they contained several harsh ingredients.  

 

This is when a light bulb went off and kaia naturals was born. Mary wanted to create a line of healthy beauty products that were cleaner, greener and free of any harsh chemicals, starting with her very first product, the vitamin cleanse bamboo facial cleansing cloths. 

 

If there is one thing Mary wants you to know, she believes you dont need many products, but you do need good quality products.

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