MARY FUTHER

MEET MADAME SWEAT

kaia founder, Mary Futher, a.k.a. “Madame Sweat” has built an impressive following on her TikTok with 150K followers and her weekly blog, The Little Book of Human Discomforts with 150K monthly readers.

Responding to her followers’ questions about inherently unsexy body issues, Mary has combined both an approachable style and her product development experience to remove the embarrassing stigma associated with these very common body concerns.

side profile of founder Mary Futher with short hair and round glasses

MARY FUTHER

MEET MADAME SWEAT

kaia founder, Mary Futher, a.k.a. “Madame Sweat” has built an impressive following on her TikTok with 150K followers and her weekly blog, The Little Book of Human Discomforts with 150K monthly readers.

Responding to her followers’ questions about inherently unsexy body issues, Mary has combined both an approachable style and her product development experience to remove the embarrassing stigma associated with these very common body concerns.

HOW IT ALL
STARTED

As a busy executive, Mary worked long hours and frequently travelled. She often used traditional makeup wipes because of the convenience when she was on the move. However, Mary noticed that she was dealing with routine eye and skin irritations. She decided to take a closer look at the products she was using and soon realized they contained several harsh ingredients.

This is when a light bulb went off and kaia naturals was born. Mary wanted to create a line of healthy beauty products that were cleaner, greener and free of any harsh chemicals, starting with her very first product, the vitamin cleanse bamboo facial cleansing cloths.

 

If there is one thing Mary wants you to know is she believes you don’t need many products but, you do need good quality products.

founder Mary Futher's signature

P.S. “Kaia” is a derivation of Gaia, which is Greek for “earth”.

back of deodorant box with deodorant coming out with charcoal in the background
back of deodorant box with deodorant coming out with charcoal in the background

HOW IT ALL
STARTED

As a busy executive, Mary worked long hours and frequently travelled. She often used traditional makeup wipes because of the convenience when she was on the move. However, Mary noticed that she was dealing with routine eye and skin irritations. She decided to take a closer look at the products she was using and soon realized they contained several harsh ingredients.  

 

This is when a light bulb went off and kaia naturals was born. Mary wanted to create a line of healthy beauty products that were cleaner, greener and free of any harsh chemicals, starting with her very first product, the vitamin cleanse bamboo facial cleansing cloths. 

 

If there is one thing Mary wants you to know, she believes you dont need many products, but you do need good quality products.

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