Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 years working for iconic global beauty brands. 

Following the launch of her cult favorite takesumi detox charcoal deodorant, consumers turned to Mary for advice on underarm odor and uncomfortable body issues. 

With her product development expertise and insights from consumer feedback, Madame Sweat now shares advice on modern hygiene etiquette for grooming, hosting, home and travel on Instagram, TikTok and her popular blog called The House of Hygiene.