April 2022 | 5 Minute Read
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86% of consumers report using makeup wipes in their routine, but conventional makeup wipes are negatively impacting our environment, contributing to single-use waste. Does that mean you should feel guilty when using them or give them up completely?
Giving up all makeup wipes may not be necessary for many who require the convenience of wipes and this was a major consideration for me as a brand founder of 100% sustainable and biodegradable cleansing cloths called the vitamin cleanse.
20 million pounds of single-use wipes are discarded daily in the U.S. which ends up piling up and collecting in landfills. They also clog city sewage systems and have devastating effects on the habitats of marine wildlife.
@madamesweat Not all #makeupwipes are bad for the environment! #sustainablebeauty #cleanbeauty #kaianaturals
♬ Solar Power - Lorde
90% of conventional wipes are not made from biodegradable materials. Many makeup wipes are made from a polyester or polypropylene substrate which is plastic. Most people don’t realize their makeup wipes are considered single-use plastic that will not biodegrade. Some options are mixed with cotton or wool however these cloths will not fully biodegrade due to the plastic content.
There are more biodegradable options coming on the market which use viscose, rayon or cellulose which is primarily derived from wood pulp (a.k.a. trees).The problem with this material is that it takes 20 to 70 years for trees to reach maturity which means although the cloth itself is biodegradable, it is not sustainable.
Not necessarily. When I developed the vitamin cleanse cloths, I chose to make them from unbleached bamboo, meaning they are environmentally friendly for two reasons:
So now that you know a little more about the impact of makeup wipe, you can make a more informed decision and rest assured there is a better alternative.
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Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 years working for global beauty companies. She now shares advice on modern hygiene etiquette for grooming, hosting, home and travel on Instagram, TikTok and her popular blog called The House of Hygiene.
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