Clean beauty industry maven Mary Futher founded kaia naturals® after spending 20 years working for global beauty companies. Mary now shares her weekly content series, delivering a quick fix, home remedy, or clean beauty product suggestion for a variety of human discomforts that some may find too embarrassing to discuss.
If you’re a brunette and love dry shampoo, like myself I’m sure you’ve dealt with the hassle of trying to find the best dry shampoo for dark hair, as we often find ourselves struggling with a white cast on our dark hair and tinted aerosol dry shampoos are a mess to apply.
As a product developer, I am always investigating how I could make a better product with plant-based ingredients. Now that I am developing products for my own company, I am lucky enough not to be driven by a corporate timeline. This speaks to the quality of kaia naturals products as I don’t have to take short cuts when I develop products as I am able to push launch dates if needed to ensure the best quality products are being sold to customers.
Dry shampoos in particular, have always bothered me as most plant-based natural dry shampoos are sold in talc shaker bottles and I would get dark powder all over my bathroom floor. This inspired me to create a dry shampoo that was plant-based, and it sprayed out evenly throughout my hair and kept my bathroom floor mess-free.
You want to look for a natural non-aerosol plant-based dry shampoo and you want ingredients that you can recognize and feel confident that your scalp is not going to be covered with harsh ingredients. You also should look for a spray delivery system for the powder.
Rice starch is an amazing ingredient to look for as its oil absorption properties will fight grease without causing damage or weighing your hair down. This ingredient has a long history in the beauty industry. For example, rice water has been used in Asian skincare for centuries. Women in Japan during the Heian period, 794 to 1185 CE, wore their hair at floor length and kept it healthy and strong by using rice water to wash it. To this day rice starch and rice water are used to strengthen hair.
This image highlights the difference between rice starch and corn starch, which are both commonly used in dry shampoo as the absorbent property.
You can see here how much more fine rice starch is than corn starch. Rice starch is able to absorb scalp oil without weighing down the hair and is so micronized that it helps reduce the white cast that often happens when those with dark hair use dry shampoo.
This is another reason why I chose to use rice starch as the absorbent agent in the takesumi detox overnight dry shampoo.
Using aerosol cans of dry shampoo is something that I am not a big fan of and here’s why. What is inside that opaque aluminum can is my main concern. Aerosol cans often have high levels of alcohol, butane, propane. Using aerosol dry shampoos with these chemicals will lead to a very dry and irritated scalp.
The reason manufacturers of conventional aerosol dry shampoo add alcohol is because it helps the ingredients dry quickly once they have been sprayed from the can. Unfortunately, alcohol draws moisture from the scalp and can often worsen dandruff and clog pores on the scalp. The harsh nature of alcohol can also cause your hair to become brittle.
So, I stand by my opinion that aerosol dry shampoo is not designed for your hair, it is designed for convivence of application.
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The first thing I heard from consumers when doing product development research was that brunettes hated the white cast that dry shampoo left on their hair. Tinted dry shampoos sold in aerosol cans are on the market and becoming very popular to use, but here is the problem.
Aerosol tinted dry shampoos contain dye pigments, like iron oxides. Although these dyes can be relatively safe for cosmetic products, I recommend not using these dyes in aerosol cans as the pigment tends to get everywhere because it sprays out wet.
Although it may help with a white cast, people often complain that these dark pigments stain clothing, pillowcases and bathroom countertops. Aerosol dry shampoo pigments can even get into your fingernails and stain them when you’re working in the product!
Who wants a mess when you are trying to do your hair? No one – especially when dry shampoo should be saving you time during your beauty routine!
I developed the takesumi detox overnight dry shampoo with natural time-activated ingredients like rice starch in a special wing-lift technology spray bottle. This technology allows the powder to propel out of the bottle without using aerosol chemicals. This works for the user and the environment. I made sure to have two shades of the dry shampoo, blonde and brunette, using a micronized rice starch and a natural mica that is so gentle it can be used on your face as well as your hair.
The light pigment within the takesumi detox overnight dry shampoo will not stain clothes, bedding or fingernails and best of all, it is scalp friendly. I wanted it to be able to blend into the hair leaving no white cast and with less mess than other conventional tinted aerosol dry shampoos.
Dry shampoo became popular around 1940s – 1950s as a way of volumizing a blowout and hiding the fact that you haven’t showered.
Since then, dry shampoo formulas have improved immensely and the uses for dry shampoo remains the same.
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