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The #1 trick to STOP hyperpigmentation


Picture this: It’s an above-average Saturday night out with your girl gang, and there are so many insta-worthy opportunities. You go to take a selfie, and proceed to angle the phone overhead for the perfect shot and BAM – all you see staring back at you on your phone screen is a big blotch of hyperpigmentation under your arm. Even the best Instagram filter won’t be able to fix this! Just like that, your perfect selfie is ruined.


Honestly though – what on earth is causing that selfie-ruining hyperpigmentation? The answer is shaving!


Shaving causes major irritation to the sensitive skin under your arms. The repetitive irritation and friction caused by razor blades promotes the skin to become thicker and more resistant to trauma. To make matters worse, most of us are applying deodorant right after shaving, which only promotes more irritation. The skin is getting thicker and thicker to protect itself, but also changing color from all of the trauma.


Shaving before bed instead of in the morning can prevent irritation. You can also apply aloe vera gel, Vitamin E oil or Argan oil to help combat irritation. By the time you go to apply your deodorant the next morning, your underarms will have calmed down. Now you can go back to taking that perfect selfie.


side profile of founder Mary Futher with short hair and round glasses

Written by Madame Sweat

Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 years working for global beauty companies. She now shares weekly modern hygiene etiquette advice and solutions for “unsexy” body taboos, with her social media followers and readers.

All content found on this website is created for informational purposes only. The content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this Website. 


Clean beauty industry maven and product developer Madame Sweat (Mary Futher) founded kaia naturals after spending 20 yearsworking for global beauty companies. She now shares advice on modern hygiene etiquette for grooming, hosting, home and travel on Instagram, TikTok and her popular blog called The House of Hygiene.

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